A Master of Business Administration (MBA) program in Marketing provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation. Courses involve conducting and analyzing extensive market research before putting together marketing campaigns. Students can also expect to learn about product development, management and sales promotion.
The SELECTION PROCESS comprises of
- Group Discussion
- Mini Presentation
- Written Assessment
- Personal Interview
Each Group Discussion team will include 10–12 candidates and will be for 20-30 minutes. Mini Presentation is for 120 seconds for each student. The duration of Written Assessment is 30 minutes. Performance in all above stages will be evaluated based on the following criteria:
- Analytical ability
- Deductive and inductive reasoning ability
- Communication skills
- Interpersonal skills
- Language comprehension ability
- Creative thinking ability
- General and Business Awareness
- Self-awareness and clarity of career goals
- Positive attitude
- Integrity and ethics
The selection process builds in a criterion that facilitates evaluating each applicant on:
a) Academic achievement records:
The program at SXB is highly demanding and intense; candidates with consistent academic background and an ability to sustain pressure make the shortlist.
b) Standardized Test Scores:
To eliminate inconsistencies between colleges and universities at the Undergraduate level, SXB considers GMAT or CAT or XAT or CMAT scores in the overall assessment.
c) Rank Holders:
The program gives a clear advantage / brownie points to College / University rank holders.
d) Integrity and Ethical Values:
SXB emphasize on integrity and values including originality. Plagiarism will be probed thoroughly during the process.
e) Diversity of Background:
At SXB, diversity in background facilitates peer learning which transforms ‘uncut stones’ into ‘diamonds’. We will actively try to bring an academic diversity into the classroom.
The above conditions / clauses / terms can be reviewed by the Institute from time to time. Hence, the prospective candidate is encouraged to visit the SXB website at www.stxaviersbangalore.com for regular updates.